What good
means to us
Good serves people
We believe in work that is obsessed with serving and delighting people. That means working with organisations that:
Restore or protect dignity
Expand access, opportunity or representation
Improve everyday lives in practical, human ways
Are led with empathy, not extraction
Take their commercial responsibility seriously
See profit as a means to create more good – not simply an end in itself
Good challenges unjust systems
We support organisations that shift systems toward fairness. That looks like:
Questioning legacy models that exclude, exploit or waste
Challenging category norms that no longer serve
Reimagining distribution of power, value or ownership
Doing what’s right for people and planet, even when it’s hard
Good lifts up
We are drawn to organisations that:
Are overlooked, underestimated or undervalued
Are led by voices historically excluded from power
Operate at the edges of categories – or are actively reinventing them
Emerging, often early to mid-growth, or stuck, in need of a complete rethink or reset
A few good things…
Psalt Rise
Redefining opportunity for young people, helping to instill confidence and launch careers
Nairobi City Thunder
Leading basketball brand, developing pro teams, promoting youth basketball and establishing sports facilities
Blue Turaco
The specialty Robusta brand – great coffee that puts more money straight into the hands of Ugandan farmers